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The book was planned and directed by Tsunekazu Ishihara (石原恒和), now president of The Pokémon Company, and produced by the company SEDIC—the same outfit that developed the musical-platform game Otocky (1987), designed by Toshio Iwai. The creative thread connecting TV’s TV, Otocky, and this book is SEDIC and Ishihara’s circle: a group of people at the intersection of games, art, and media who understood video games not as disposable entertainment but as a cultural form worth documenting seriously. The team were also featured in the Tetris: Heavenly Scrolls book in 1989.
“They put their whole life into building a business,” he said of business owners, “and in one mistake, they can lose core aspects of it.”